TDH GETS facelift
Everyone gets one.
The San Diego Padres.
Even Joan Rivers. Okay she’s had twenty.
After 10 years in Chicago, we decided that our brand needed to evolve just as we have as a company. The best way to describe our business nowadays is inventing entirely new forms of creativity, not just in copywriting, design or digital but in all departments-- in everything we do. We’re so much more than traditional advertising and as our clients’ needs have expanded, so have we.
When we started in 2002 we looked at some old Leo Burnett logos and liked how they featured the word “advertising” underneath the Leo mark. So we put the word advertising underneath the Tom, Dick & Harry script for some context. But going forward, we’re going to be Tom, Dick & Harry Creative Company. It conveys a much broader offering and better defines our reason for being. Some factories make fasteners. We make creativity.
We needed a new mark to reflect this change. What we liked about our old logo was how it conveyed a workmanlike personality. We didn't want to lose any of that but sought a more contemporary flair. To balance that retro/contemporary feel we gravitated to colors like rustic orange and black and drew from old union seals as inspiration. We went through several iterations of a chevron shape before landing on a diamond as the right housing for our new name. We like how clean, simple and contemporary it feels. And moving away from a script font to a sans serif capped approach gives it an industrial chicness-- if there is such a term.
Once we landed upon this mark we had lots of fun blowing it out in alternate logos. Why should NBA teams have all the fun? So how’s the new logo been received? It's early but so far it's been given much love by http://www.designworklife.com/2011/04/20/mike-mcquade-tom-dick-harry-branding/. We'd love to hear how it rubs you on facebook.