Dick's Soapbox: News and views you can use.

To the promised land.

By: Tom

As Chicago’s Craft agency, we believe that Craft is the great maximizer, adding legal steroids to any brand’s punch. We’re excited to see the Art Director’s Club call-for-entries poster celebrate Craft as a long-time difference... read more.




We are looking for a visual thinker with 2-5 Years experience. In this role concept is 1A and design is 1B. We can't separate the two. We are a craft agency that is media agnostic. We solve problems for our clients. We are looking for someone who can... read more.


It’s taste test time

By: Tom

  Can you spot the differences between a well-crafted piece of communication and, well, a turd? Sure you can. Watch both videos below and identify five touches that make the latter not so stinky. Answer correctly and you’ll be... read more.


When rebranding makes you feel all warm inside

By: Dick

People often ask how creativity happens. So we brought along our paparazzi crew to capture behind-the-scenes images of a design project in action for the Evangelical Lutheran Church in America. It’s the first in a series we’re calling Chronology of Craft. read more


What agencies and marketers should learn from Breitbart

By: Kevin R.

A non-partisan investigation into how the world works right now and a simple logic to further your social content objectives, regardless of what they may be. Let me begin by saying that I am not personally a fan of Breitbart. But I am fascinated by it.... read more.


The Michael Herlehy Laugh-out-Loud Gallery

By: Tom, Dick & Harry

Not one of those stuffy River North museums. This is a collection of our top ten favorite ads written by our late co-founder and friend that’ll make you giggle. Plus, his poignant tribute to Vietnam vets. Michael’s versatility of voice was... read more.


Social Media – Where Content Dies And Craft Endures

By: Tom

As Chicago’s Craft agency, we’ve proved that there’s no one way to think about Craft. From strategy to production to creative, the concept of Craft means a number of things that all culminate into why we come in to work every day. But... read more.


Four-Factor Filter for Creating Social Content

By: Sabrina M.

Clients often ask us about the “secret sauce” behind creating successful social content. What’s the magic trick? What makes content work? How do we get our content seen? You might be surprised to learn that the answer is not always... read more.