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Carrie Seanor: producer, project manager, and agency mom

By: Carrie S.

When people ask me how many kids I have, I tell them one — a fantastically awesome three-year-old daughter — but the reality is that I’m a mother to over 30. That’s what happens when you’re the producer/project manager at a mid-sized ad agency.

There are many similarities between my role as a single mom and my role here at TDH. The foremost of which is the constant multitasking. My main responsibilities as a producer/project manager include (but are not limited to) coordinating and managing production schedules, creating estimates, managing media charts, buying photography and art, routing production files, managing approvals, sending all ad materials to the publications, attending press checks, and reconciling client billing.

Plus, I oversee the TDH Studio, handle a small amount of account service, and act as the de-facto office manager. If I listed all the different hats I wear as a mom, I’d be over my word count for this blog post already. 

You get the idea. 

It’s my job to stay on top of the little things. From making sure nothing goes out with a typo to the time I implemented a “chore chart” to assign office trash days. You were rewarded with a foil star sticker if you took the trash out on your day and it worked like a charm! Stickers: adults want them just as badly as preschoolers.

Both motherhood and my career have changed me in wonderful and extraordinary ways. I used to be much more laid back, timid and sensitive. I was definitely more of a follower than a leader, but I had to toughen up to survive in this industry. And you’d be surprised how much that comes in handy standing your ground against a screaming three-year-old. Also, I curse like a truck driver around the office now. Probably because I can’t at home anymore.

Coworkers have told me that I can be a little scary, too. I don’t like to hear that, but a girl’s gotta do what she’s gotta do. Sometimes I need to be the bad guy to makes sure schedules are realistic and everybody keeps to them. If the project’s going to get done, not everybody’s going to have things exactly the way they want. When does that apply to parenting? Let’s see… at the grocery store, at the playground, coming home from daycare… pretty much all the time.

But I don’t know everything about production. Not even close. The key isn’t knowing everything, but knowing lots of people that have the answers that you don’t. I’ve worked with one of my printers for 17 years. Why? Because they’re good! And the good ones can save the day. Parenting can be the same way at times. I rely on a lot of people that I trust to help me make it work: doctors, day care, my parents, and the occasional junior account service person to come over and babysit.

I’m not a perfect mom. (Or a perfect project manager, for that matter.) But, the skills I’ve learned in my career have definitely made this single mom thing doable for me. So, I’m grateful I have the tools to keep me off the ledge. And I’m so grateful to go home to that sweet face that can erase a bad day at the office with one little smile.

04.20.15   The Biz

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