Dick's Soapbox: News and views you can use.

It’s taste test time

By: Tom


Can you spot the differences between a well-crafted piece of communication and, well, a turd? Sure you can. Watch both videos below and identify five touches that make the latter not so stinky. Answer correctly and you’ll be eligible to win a designer Craft t-shirt. Enter here by listing your five answers, t-shirt size and mailing address. (Hint: the edit sequence is exactly the same for both.) Good luck. The Craft crisis is calling for crusaders like you.


When rebranding makes you feel all warm inside