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Lurie Children’s Hospital taps Tom, Dick & Harry/Chicago as new ad agency

By: By Lewis Lazare, Chicago Business Journal

Tom, Dick & Harry Creative/Chicago has won big in the hospital category. After a review, the Ann & Robert H. Lurie Children’s Hospital of Chicago has selected TD&H as its new advertising agency of record.
The hospital, recently rebranded as the Lurie Children’s Hospital, was known as Children’s Memorial Hospital for most of its 132-year history. The hospital’s ad account most recently had been at Element 79/Chicago, which was folded into DDB/Chicago.
TD&H won out over two other Chicago shops — Remedy and McGarryBowen. “We felt their (TD&H) culture, vision and personality matched ours perfectly, and we anticipate great results,” said Paula Mazurkiewicz, Lurie Children’s director of marketing.
Added Bob Volkman, a partner at TD&H: “In addition to being one of the city’s greatest brands, it makes us proud to play a small role in the hospital’s mission and dedication to the health and well-being of all children.”
In June, Lurie Children’s Hospital moved from an aging facility on Chicago’s north side in Lincoln Park to a $855 million, state-of-the-art new home on the campus of the Northwestern University medical school in the Streeterville neighborhood, not far from the city center. The hospital wanted to make the move so it would be easier to work more closely with the school.
In the months leading up to the hospital’s move into the new home, most of the hospital’s advertising focused on the new building and the move.
Now, according to Mazurkiewicz, a new branding campaign from TD&H will help establish awareness of the hospital’s new name, as well as its ongoing mission. That integrated campaign is expected to launch in the spring of 2013.

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