Dick's Soapbox: News and views you can use.

TDH and The Mix

By: Tom, Dick & Harry

The names change. The station formats change. Even the way radio programming gets delivered has changed. But the Eric & Kathy Morning Show on 101.9 FM (The Mix) has been a constant in the Chicago radio market, having topped local ratings for 20 years.

This spring, The Mix hired TDH to create their annual outdoor campaign in support of E&K. The creative brief grew right out of the show: the station wanted to capture the bright, fun, self-effacing nature of the show. This led us to the bright, fun, self-effacing outdoor boards shown here.

If you don’t see the campaign along Chicago-area highways, you must be driving with your eyes closed. The creative is backed by a significant media buy and will be up throughout the summer. In other words, it will be as easy to find as Chicagoans who start their days by listening to Eric & Kathy.

 

06.09.16   The Goods

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