Dick's Soapbox: News and views you can use.

The Stress-O-Meter

By: TDH Cubs Fans

When it comes to branding, sports teams are magical. In no other field is the success of the product so closely tied to the emotional well-being of its consumers, as demonstrated in this recent post by one of our resident fanatics. You probably don’t become anxious and irritable when your favorite restaurant has a weak quarter, but you might turn into a nervous wreck when your favorite team is on the brink of defeat.

As crafters of brand, we find that kind of beautiful.

The Cubs fans at TDH have placed our hearts on the line for one of the biggest brands in town. Follow along on Facebook as we track our collective stress level before tonight’s NLDS Game 4 and through the rest of the Cubs’ post-season…however long that might be.

Deep breaths, Cubs fans. Deep breaths.


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