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Tom, Dick & Harry adds Artizone to client roster

By: Lewis Lazare, Chicago Business Journal

Artizone.com, an Israeli online aggregator of local, artisan food purveyors, has selected Tom, Dick & Harry Creative/Chicago to handle marketing and advertising for the food site in the Chicago market.
Artizone has been operating in the Dallas market since November, 2010, and launched in Chicago in February of 2012.
At Artizone.com, Chicago-area consumers can shop 16 food and beverage categories from more than 30 well-known local Chicago stores such as Bang Bang Pie Shop, Back Dog Gelato, Hagen’s Fish Market, Ipsento Coffee and Gepperth’s Meat Market . Artizone home delivers on the same day or next day.
“We love artisans,” said Lior Lavy, Artizone’s chief marketing executive. “We’re all about creating the means for local artisans to offer their products to a broader audience of shoppers who love these products as much as we do,” added Lavy.
“We’re hoping to tap into consumers who love local, fresh, healthy food and who care where that food comes from and what it contains — people who prefer buying from small, local businesses,” explained David Yang, a creative partner at Tom, Dick & Harry.
The agency’s first work for its new client is expected to break in late spring of this year.
Since the ad agency's founding 11 years ago, TD&H's client roster has included Fox Sports’ Big Ten Network, Bally Total Fitness, Discover Card, Shure Microphones, the National PTA and Motorola, among others.

03.05.13   The Vault

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