The world’s best rehabilitation hospital decided “world’s best” wasn’t good enough. So now there’s a new science-driven hospital building, a new model for care, and a whole new brand. Introducing Shirley Ryan AbilityLab, the next chapter of the Rehabilitation Institute of Chicago. It took guts to reinvent a #1 ranking. Just like the relentless manner in which they fight for patients who suffered a life-altering illness or injury. Reminded us of “Old Blood and Guts” and the soundtrack from Academy Award winning film “Patton,” which we licensed to be the campaign’s inspiring melody. It’s not easy to get one’s life back after a stroke or spinal cord injury. But science shall prevail. Oorah!