01 | Honolulu Campaign
We ran this ad in the Orange County newspaper, asking people to cut out the lei and wear it around their neck for a free ticket to Hawaii. If you build them a lei, they will come. Major props to the one lady who fashioned the newsprint into a visor. The sun is mighty hot on Waikiki Beach.
03 | Logo
We noticed a great opportunity to refine ATA's logo. Let’s modify the “A” letters so they resemble the tail on an airplane. A subtle but crafty evolution. We thought the idea would take flight, too, until the airline ceased operations. (They should’ve re-branded earlier.)