Digital, Design, Print
The Mountain Pine Beetle is nature’s graffiti artist, having destroyed 70,000 square miles of forests in North America by poisoning trees with fungus that leaves a silvery blue stain within its grains. So what do you do when life deals you an entomological lemon? Make these really cool eco-friendly wooden Apple accessories. That’s the genius of Bad Beetle, the resourceful company that removes the trees, protects the survivors and fashions the dead wood into drop-dead gorgeous cases for Iphone, Ipad and Macbook. Our campaign treats these creepy, six-legged creatures as insufferable arrogant artists with tons of attitude. Recently, the Bad Beetle line was named a top pick at LA’s Dwell on Design Show and is rolling out national distribution.