01 | Poster
Baker has this dog-whistle effect on the style conscious. Just mention the name Baker and they inevitably respond "Oooooh!" So when Baker occasionally has a sale it gives their legion of admirers license to buy. (Didn't think a line about addiction could be so strategic, did you?)
03 | Web Banner
Baker furniture is meant to last a lifetime. Or two. Or three. "The art of things chosen well rather than often" is a statement that covers their brand as well as the upholstery.