01 | Football Television
The Wolverines have this really cool tradition where the players jump up and touch the banner before taking the field. Which got us thinking: what if everyone in Michigan acted with the same superstition before their "big games?"
The acclaimed University Hospital in Madison is a short pass from Camp Randall Stadium. Which got us wondering how doctors contend with the noise on game days? Especially when the Badger faithful breaks into their patented "Jump Around." The whole damn city shakes.
03 | Football Print
This campaign is as organic as the turf at Purdue's Ross-Ade Stadium. We dug deep to uncover the little things that make this corner of earth special. A place unlike any other on the planet. A place we call Big Ten Country, where football is the gross national product. Amen!
04 | Basketball Television
Leave it to the world's best engineering school to defy gravity.
Coach Izzo is a madman. We heard this story of his daily free-throw regimen and felt it was the best way to capture his tremendous drive. He was so great at the shoot and the only miss was supplied by a production assistant after Coach had left the building. He must've hit 80 straight. Between takes a TDH employee asked Izzo his secret. Was it eyeing the front of the rim? Keeping your middle finger centered on the ball valve? Follow through? "No," Coach Izzo instructed. "Just shoot the fuckin' things." No wonder he's always in the Final Four.
06 | Basketball Print
When winter hits Big Ten Country, little kids earnestly shovel their driveways. But not to get cars out of garages; they do it so they can shoot hoops on their driveway courts with mittens on their hands. Roundball simply rules this culture. This series of print ads captures the madness for each school in its own unique way.
07 | Basketball Ad/Schedule
Every week we did tons of ads for each school to encourage tune in. These ran in local newspapers and helped the Big Ten Network achieve tons of eyeballs.