01 | Print Ads
We launched the Miami Beach resort with this series of print ads. Of course, we made sure that our brand "immersion" meetings and all creative presentations happened on-site.
02 | Social Media
We tweeted, blogged and posted 10 times a day for a year on behalf of Canyon Ranch. It dramatically increased traffic to their website. And dramatically tested the will of our writers to withstand torture. (We didn't let them go to the resort; they were too busy tweeting, blogging and posting.)