Medical cannabis is here in Illinois, and soon lots of people will be breathing a huge sigh of relief. The Compassionate Use of Medical Cannabis Pilot Program was signed into law in 2014 marking the 20th state to legalize one of the world’s oldest and most versatile medicines. Cresco Labs is the only applicant granted cultivation licenses in three of the seven state districts. They're well resourced to help define the industry and bring relief to patients suffering from more than 40 medical conditions including cancer, ALS, HIV/Aids glaucoma, Parkinson’s Disease and Multiple Sclerosis. It’s not every day that an agency gets to help launch a product that dates back 5,000 years. Efforts include branding, packaging, event marketing, advertising, and digital work. And a big dose of taboo busting.