01 | Print
We've always admired the great iconic advertising campaigns like Absolut Vodka, Got Milk and the Marlboro Man. But what icon is as powerful as the cross? This campaign serves it up in lots of surprising ways. Why should vice brands have all the staying power?
02 | OOH
03 | television
This was shot on location in Africa. It was a long way to go for a shoot, but you don't want to fake something this pure.
"There's this food shelter that serves meals to the homeless just like a white-tablecloth restaurant." That sentence was perhaps the most inspiring creative brief ever handed to us.