01 | Brand
These point-of-sale posters ran system-wide. The voice is fresh and honest, building a trustworthy bond with college kids looking for mentors. Okay, they're probably looking more for a cold six pack, but they have to appreciate the humor. The ornamental accents that frame the posters are inspired by historic wrought iron college entrance gates.
02 | Guerilla
We had these laundry bags made and given out to students, proving the bookstore not only cares about fitting you with the perfect college hoodies, they care about making sure those hoodies get home to mom for proper cleaning.
03 | Brand Signage
What college kid could resist this call to action?
Even simple store hours signs provide an opportunity for a clever brand message.
05 | name in the news Print
We developed this microsite to help Follett build its database of .edu addresses. The site lets students "punk" each other with funny Onion-style news stories that they can email to their friends. You load in the name of the person you want to punk and the site takes care of the rest. Think of it as a fake-news Facebook.