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Illinois NORML

Digital, OOH, Ambient

The Illinois chapter of NORML (National Organization for the Reform of Marijuana Laws) is an organization leading the fight for the continued legal access to medical cannabis. We were introduced to this important cause while working with our friends at Cresco Labs, one of the largest cultivators in the state. Among its many benefits, medical cannabis offers much needed relief for dozens of debilitating conditions, including arthritis, cancer, M.S., Crohn’s disease, and PTSD. Unfortunately, without continued public support, the program that legalized medical cannabis in Illinois will expire in 2020. These ads support the ongoing fight to preserve this crucial program. By destigmatizing some popular stereotypes, we hope that many get the relief they deserve.