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Kochel Guitars

Digital, Branding, Design

Now any band can have a bit of The Dead. This amazing guitar company crafts one of a kind gems from reclaimed materials found across Montana. The bodies of the guitars are made from antique wood salvaged from old rustic buildings. The fingerboards stem from such things as scrub oak pallets. Spent ammo cartridges are used for the fret markers. The nut is fabricated from the bones of native Montana bison and elk. The saddles come from salvaged barn wood incorporating an antique nail or an old skeleton key. We’re getting the word out with digital and event marketing initiatives. And, gotta say, we're recycling better than ever around here.

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