Mark Shale

We were jazzed to work for this well-known Chicago fashion retailer, dressing up their brand in a dramatic repositioning. For years, Mark Shale was the go-to clothier for men, following in the grand tradition of Chicago haberdasheries. But high fashion has become more fragmented with onslaughts from national retailers and the oh-so-lame business casual movement. Shale also wanted more of a presence in women’s fashion and hired designer Maria Pinto as Creative Director. Yes, that Maria Pinto, the one favored by Oprah Winfrey and Michelle Obama among others. We created a fresh, contemporary campaign, built around the idea that Shale curates the world’s best design collections for a look that is distinctly appropriate for this city and culture.