01 | Print
Tent City is a resort within Paws Up that offers glamour camping-- or "glamping" as some call it. You get a camping butler to do all your cooking and turn down your feather bed at night. Not a bad way to rough it in the wild. Before we die, we should all experience the privilege of snapping our fingers and having a camping butler put another log on the fire.
02 | Radio
We did this spot for the four-star restaurant at Paws Up called "Pomp." It runs on the local radio stations in Missoula, Montana, the nearest town to the resort. It's designed to lure the foodies in this hip college town into sampling fine cuisine served up by the best chefs in the region. Surely Lewis & Clark longed for a better menu when they first discovered this land many moons ago. Funny to think that that deep down in their saddle bags they were foodies too.
This is the second "flashback" radio spot in a campaign that imagines the gastronomical torture Lewis & Clark must've endured along the trail way before "Pomp" arrived on the scene. Damn, we're lucky to have been born in the Foodie Generation.