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Peoples Gas

Digital, Print, OOH

It’s hard enough to create goodwill for any brand. Pick your category. Now try doing it for a utility company. People seem wired to dislike utility companies. You only think of them when paying the monthly bill, muttering the whole while. Or when the service goes down for some reason. We came up with the "WasteWatchers" program to position Peoples Gas as a thoughtful utility partner who really wants to help you conserve. With an approachable, engaging tone, we serve up practical information about how to make your home more energy efficient, save on heating bills and become a friend to the environment. 

01 | FAll OOH

Peoples outdoor1 Peoples outdoor2 Peoples outdoor3

02 | Summer Print

Peoplesprint

Some say there are two seasons in Chicago: winter and construction. And the best time to prepare your home for the former is in when you're not freezing your butt off. So we run these ads all summer long, giving homeowners plenty of time and ideal weather conditions to wield things like caulk guns and weather stripping. 

03 | Summer Digital