Aimed at urban hipsters, Podi shoes are fully customizable with these really cool zip-around skins. You can change their look with your mood or outfit. Getting enough retail distribution proved to be quite the runaround. So we created a viral film that gave Podi a distinctive online presence. This film adds a fun twist to the familiar bank robber/chase story. Rumor has it everyone loves the spot-- with the Chicago Police Department being the notable exception. On the heels of 32,361 YouTube viewings, online purchases of Podi shoes have increased by nearly 20%. The film has also helped open doors to discussions with a larger national retailer and lined up additional investors.
01 | Digital
It's amazing to think how we could disrupt Chicago's LaSalle Street banking district for the chase scene given our small budget for this project. But there we were on a fall Sunday morning racing Chicago cop cars through the canyon. It's like we were filming the Blues Brothers. The credit goes to our director friend Joe Otting of Fiber Films. Joe always finds a way to bring Hollywood production values because he loves his craft. (He's shot several features already.) And he seems to be fond of our storyboards. Attababy, Joe! Even if the Chicago Police Department might take offense, we still love you.