01 - Website
02 | Logo
Being one of the largest dermatology practices around, Premier has premier technology. We designed this stylized icon for them based on the Fraxel® laser they specialize in using, which emits a very exacting light pattern.
03 | Posters
We work with a lot of smart clients. But Dr. Kelleher, the Medical Director at Premier Dermatology, ranks at the top of the list. Heck, he's a doctor after all. We were a bit nervous going into the presentation and showed him several "safer" alternatives. But when we sprung this campaign on Doc Kelleher, he paused for a moment, checked his pulse and responded, "I like all the work you've shown me. But this campaign is why I hired Tom, Dick & Harry. Let's go for it." About the only execution he rejected was the one that showed an "uncertified pilot" who was holding a martini glass in his hand and half in the bag. No sense stirring up the FAA in the name of skin care. Smart man, that Dr. Kelleher.