01 - Microsite
02 | Print
The cut line above the headline gives the reader a sense of the school's curriculum with the exact time and location of a class where they're likely to be discussing such topics. Bring your laptop and a good argument.
03 | Out of Home
For the out-of-home postings, we sought key urban spots where young adults and parents might engage. What better way to warm up while waiting for the bus or el than with a heated debate?
04 | Guerilla
Post-it note ads were chosen for their interruptive quality. Plus you can take them with you and stick them anywhere you want to fire up a little passion. Even if it's on the back of an unsuspecting classmate with alternative views.
05 | Banner
You have to admit, the Roosevelt banner looks way more interesting than the DePaul University banner. Dead corpse and all.