Roosevelt University

Colleges are fond of showing smiling students being groomed for “future success” in their advertising. Why not also show a bunch of well groomed, sweater-clad fraternity kids sitting around a soda pop dispenser on a Saturday night?  Pleeease. Roosevelt University was founded on the belief that any qualified student regardless of background should have access to a college education and become a force for social change. This tradition thrives today at Roosevelt, where a diverse student body is exposed to equally diverse opinions and ideas. Roosevelt encourages students to listen, learn and candidly express their views. Our new campaign is designed to be a window into this culture of open debate. A topical social issue inspires each ad, inviting prospective students to join in the discussion at a microsite, speakyourmind.roosevelt.edu. Students voice their opinion, read what others have to say and engage in some spirited volleys. Maybe even over fermented malt beverages. Just saying.