01 | Brand Film
We created this film for the CEO of Snap-on to play during a road show to unite employees. The presentation also included a hardcover brand book we developed along with a DVD of the film for every employee around the world. We heard later that Snap-on dealers started showing the film to mechanics in their trucks. Why not? A mechanic has to have a helluva lot of pride in his craft to plunk down $72 for a single wrench.
02 | Brand Posters
Snap-on placed these feel-proud-of-our-purpose posters all around corporate headquarters. It's a smart tactic. Brand ambassadorship begins at home.