Manscaping. Lots of guys do it. Very, very few guys like to talk about it. So when you’re launching a product that revolutionizes something most guys don’t like to talk about, how do you, uh, talk about it? You don’t. You sing about it. Or rather, you cast three hairy dudes to sing a universally-known children’s song that just so happens to convey this product’s incredible versatility. This spot is running everywhere there are men with too much body hair.