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Connecting consumers to the realest gummies on the block

Client
What We Did

Digital Marketing
Social Media

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The Problem:

Ferrara launched the Black Forest Organic gummy brand with the goal of reaching choosy moms invested in feeding their kids real ingredients.

The Insight:

A partnership with Bravo TV could connect out target audience, the shows they watch and the choices they make in the snack aisle.

The Solution:

A reality-TV-inspired campaign, including a staged feud involving a Real Housewives star, positioning Black Forest Organic Gummy Bears as natural, delicious and realer than the realest Bravo reality star.

A store with a sign that says do have dreams.
A poster of a dog's food pyramid.A bowl of meat sitting on top of a piece of paper.
A store with a sign that says do have dreams.
A store with a sign that says do have dreams.
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We believe Craft is transformative. It’s strategy. It’s relationships. It’s design and writing of the highest caliber.
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