
The Problem:
CHSN was set to launch on October 1, 2024, as the new home for the Blackhawks, Bulls, and White Sox. With only six weeks before launch, CHSN needed a fully integrated brand campaign that would energize diehard Chicago sports fans and establish the network as a true Chicago original.
The Insight:
In a world of massive media conglomerates, CHSN stands out as something rare: a locally owned, homegrown sports network. Their perspective is gritty, no-nonsense, and pure Chicago—like the fan at the end of the bar in any of the city’s 77 neighborhoods.
The Solution:
We created the “Where Chicago Comes First” campaign, celebrating CHSN’s homegrown pride and authentic connection to the city’s sports fans. The campaign came to life across TV, radio, digital, and out-of-home. The work captured the spirit of Chicago from a street-level view, resonating with fans and staying true to CHSN’s identity.




“TDH’s creative campaign captures the essence of what CHSN stands for— celebrating the spirit of Chicago sports fans across the city’s varied neighborhoods from a street level view”





Work So Good,
