Safety first? Or tasty first? Yup.  

Enjoy Life isn’t just the number one name in allergy-safe snack food. It’s the brand that launched the category. But with challenger brands popping up left and right, they needed a breakthrough campaign to remind consumers that no one does more to earn their trust by ensuring the safety of their products.

Enjoy Life’s primary target is moms with children who have food allergies. To these conscientious parents, food safety is no joke. But they also don’t want to deny their kids the simple joy of delicious snacks. Our campaign, then, would need to emphasize both safety and taste, reminding consumers that, thanks to Enjoy Life, you needn’t sacrifice one for the other.

Place Enjoy Life’s products and their ingredients front and center, in all their delicious, allergy-friendly glory.