As Chicago’s Craft agency, we’ve proved that there’s no one way to think about Craft. From strategy to production to creative, the concept of Craft means a number of things that all culminate into why we come in to work every day. But... read more.
Clients often ask us about the “secret sauce” behind creating successful social content. What’s the magic trick? What makes content work? How do we get our content seen? You might be surprised to learn that the answer is not always... read more.
This past week, I had the opportunity to attend Social Media Week Chicago for a weeklong discussion on Reimagining Human Connectivity. Among the dozens of highly informative and engaging sessions, there was one called Virtual Reality Newbies. Hosted by... read more.
Empathy is a powerful emotion that advertising often taps into. With the rise of reality experiences – virtual reality, augmented reality, and 360-immersive videos – brands are now finding new ways to create consumer empathy to make their... read more.
Thank god the election is ending. Now we won’t be assaulted by all the horrible political advertising. Why does it have to suck so bad? Hard to fathom that attack ads – tainted with agendas, spin, and vitriol – convince... read more.
Oxymoron in Corporate America: "Forced Fun." In corporate environments sometimes fun needs a little help. It’s not because coworkers and colleagues don’t like each other or can't be fun with each other on their own. It’s because... read more.
When it comes to branding, sports teams are magical. In no other field is the success of the product so closely tied to the emotional well-being of its consumers, as demonstrated in this recent post by one of our resident fanatics. You probably... read more.
I’m writing this just hours before Game #1 of the National League Division Series between the San Francisco Giants and the Cubs. It’s possible by the time you read this, the Cubs will have lost a game, perhaps two, or even been eliminated... read more.