Dick's Soapbox: News and views you can use.

Four-Factor Filter for Creating Social Content

By: Sabrina M.

Clients often ask us about the “secret sauce” behind creating successful social content. What’s the magic trick? What makes content work? How do we get our content seen? You might be surprised to learn that the answer is not always... read more.

Virtual Reality: Danger Will Robinson?

By: Sabrina M.

This past week, I had the opportunity to attend Social Media Week Chicago for a weeklong discussion on Reimagining Human Connectivity. Among the dozens of highly informative and engaging sessions, there was one called Virtual Reality Newbies. Hosted by... read more.

Empathy And New Realities

By: Tom

Empathy is a powerful emotion that advertising often taps into. With the rise of reality experiences – virtual reality, augmented reality, and 360-immersive videos – brands are now finding new ways to create consumer empathy to make their... read more.

Three Not-So-Sucky Political Ads

By: Harry

Thank god the election is ending. Now we won’t be assaulted by all the horrible political advertising. Why does it have to suck so bad? Hard to fathom that attack ads – tainted with agendas, spin, and vitriol – convince... read more.

The future is…fun?

By: Kevin R.

Oxymoron in Corporate America: "Forced Fun." In corporate environments sometimes fun needs a little help. It’s not because coworkers and colleagues don’t like each other or can't be fun with each other on their own. It’s because... read more.

The Stress-O-Meter

By: TDH Cubs Fans

When it comes to branding, sports teams are magical. In no other field is the success of the product so closely tied to the emotional well-being of its consumers, as demonstrated in this recent post by one of our resident fanatics. You probably... read more.

I have no fear of crazy, delirious joy

By: Don N.

I’m writing this just hours before Game #1 of the National League Division Series between the San Francisco Giants and the Cubs. It’s possible by the time you read this, the Cubs will have lost a game, perhaps two, or even been eliminated... read more.

Snapchat and the evolution of craft communications

By: Sabrina M.

Life has sped up. What used to take days now takes hours and what took hours now takes minutes or seconds. Hello, microwave. How’s it going, Google? Compared to 10 years ago, our lives have begun moving in fast-forward motion. And so has our way of... read more.